icon of dog licking it's lips

mg 冰球游戏大厅

Tasty, nutritious ingredients in a recipe your dog will love.

 icon of dog wagging it's tail


With thousands of glossy coats and waggy tails.

 icon of a tick to trying a tailor-made blend for free


Tell us about your dog to get started.

dog licking his bowl clean


With it’s easy to get your dog’s food just right. Do they prefer chicken or fish? Grain or no grain? Choose the health benefits you’d like to see too – like a glossier coat, improved digestion, joint care and more. Our algorithm uses every detail to create their unique recipe – the right blend of fibre, protein, fats and nutrients, with no artificial colours, flavours or preservatives.

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dogs posing with their  tailor-made blends

mg 冰球游戏大厅

First, create your dog’s profile - take a few minutes to tell us about your dog.  We’ll show you their unique recipe - tasty, nutritious and satisfying food they’ll love. Then start your free trial (+ P&P) - with a box delivered each month after that. Cancel any time.  

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bowls of  tailor-made dry and wet dog food


Help your dog hit their ideal weight for good, with daily portions and our handy portion scoop. We’ve cut out the guesswork – scoop, serve and you’re done.

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woman about to feed her dog  wet food


Add variety, texture and delight to your dog’s diet with our range of slow-cooked wet food, treats and chews. Suggestions for your dog based on allergies, sensitivities and taste make it even easier to feed your dog right.

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dog looking excited at the though of his  tailor-made food


We’re so confident you’ll see the benefits of our food, you can get started for free. After your trial, you’ll get a dog food delivery each month. Cancel any time.

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