Tasty, nutritious ingredients in a recipe your dog will love.
With thousands of glossy coats and waggy tails.
Tell us about your dog to get started.
With it’s easy to get your dog’s food just right. Do they prefer chicken or fish? Grain or no grain? Choose the health benefits you’d like to see too – like a glossier coat, improved digestion, joint care and more. Our algorithm uses every detail to create their unique recipe – the right blend of fibre, protein, fats and nutrients, with no artificial colours, flavours or preservatives.
First, create your dog’s profile - take a few minutes to tell us about your dog. We’ll show you their unique recipe - tasty, nutritious and satisfying food they’ll love. Then start your free trial (+ P&P) - with a box delivered each month after that. Cancel any time.
Help your dog hit their ideal weight for good, with daily portions and our handy portion scoop. We’ve cut out the guesswork – scoop, serve and you’re done.
Add variety, texture and delight to your dog’s diet with our range of slow-cooked wet food, treats and chews. Suggestions for your dog based on allergies, sensitivities and taste make it even easier to feed your dog right.
We’re so confident you’ll see the benefits of our food, you can get started for free. After your trial, you’ll get a dog food delivery each month. Cancel any time.
Thank you for the puppy blend! MILLY loves it!
The delivery is great and means you never run out, and their customer service is very quick and friendly.
Milo loves his food from his now 5 months has been having his tailor made food from 10 wks old yum yum
Thank you for our food we love it!! Been really hard to find a food that Vinnie likes but he seems to love his tailor made food! Thank you!!!
The service is incredible, from tailor making the food to being to control the deliveries.